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Sex in the app store no more
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It looks like Apple is removing ‘adult’ flavored apps from the App Store. While it has never allowed explicit sexual content, there are some apps that toe the line by including pictures of scantily clad women.
From a strategy standpoint, there are positives and negatives depending on which side you are on. On the negative side, the developers of these are going to take a hit. According to reports, download numbers for some of these apps are well above 500,000 and the lifetime revenue generated over $100,000. That’s a huge hit to take if Apple is banning your App.
For Apple, this ‘filtering’ is a brilliant strategy. It’s a move that indicates long term strategic thinking as opposed to short-term results.
Here’s what I mean…
Currently, these downloads are pulling in fantastic numbers. But these apps are early entrants. Over time, more players will rush into the market, squeezing out the profits and leveling out the download numbers. This happens in every market. (What we can’t predict is the time frame.)
As the number of bikini apps goes up, the search costs for other iPhone applications will go up. These increasing search costs will play a role in the overall usefulness of the device. Most people aren’t going to use a device that is ostensibly ‘filled with porn.’ Further, Apple will suffer from issues related to perception and credibility. Users who are browsing through the App Store will likely be turned off by the overtly sexual material.
In the long term, this negative perception will diminish the end user’s overall utility of the App Store, causing them to switch to a different device. This user exodus from the iPhone lowers the incentives for application developers for the platform. Eventually, you have a platform full of bikini apps all battling for a few eyeballs.
By controlling the content now and suffering small hits in metrics, Apple is continuing to build a platform that has longevity and sustainability.
Links:
Did Apple Just Ban Sexual Content From The App Store?
Apple Now Blocking ‘Overtly Sexual’ Apps from App Store
Apple’s War On Porn Is Just Getting Started